welcome to my journey.

I'm a product marketer, team builder, and culture champion with strong experience building foundational marketing programs across the product lifecycle.

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I've spent nearly 15 years at Abbott, working across diabetes care, nutrition, pharma, diagnostics, and corporate functions.

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My expertise is in product marketing management.  I spent 4 years in a classical marketing role building the FreeStyle Libre brand from 0 to over $1 billion in annual sales. This provided deep expertise in HCP marketing within the digital health space.

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Specific experience includes:

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• Customer insights

• Go-to-market strategy

• Product launch

• Market research

• Sales enablement

• Messaging & positioning

• Integrated marketing campaigns

• Tradeshows and conferences

• Compelling narratives

• Market mix models

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I've taken the past year off to focus on family health issues and am now open to opportunities with the next adventure coming soon!

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- Zach Bielasco