insights in action

My last post covered the basics of customer insights.  What they are, how to get them, and a few tips and tricks along the way.  Today we’re going to dive into real world examples using products and marketing campaigns!

This post includes some awesome creative from iconic brands. I would encourage you to explore each example and come up with the relevant insights on your own. I've included my take for you to review as well.

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Product: Theragun

·        Relieve pain and reduce tension

·        Recover faster

·        Repair tissue to boost healing

·        Enhance performance

·        Improve circulation, mobility

·        Maximize warm-up + reduce injury

·        Prevent soreness from exercise

Insight: muscle massage will help my performance, but I don’t have access to a professional masseuse.

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Advertisement: Announcing AI-Powered Features in Google Chat

Insight: Google AI makes it easy to connect and create

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Advertisement: The Rock x Siri – Dominate the Day          

Insight: Siri can help dominate even the most hectic days of the biggest stars.

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Campaign: Salesforce – Blaze Your Trail

The Blaze Your Trail campaign from Salesforce is all about empowering people to blaze their own trails with customer success at the forefront.  This is a fantastic integrated ad campaign that leverages the styling of the national parks.  I would highly recommend reading Behind the Scenes: The Making of Salesforce’s New Ad Campaign, which is written by former Chief Marketing Office Simon Mulcahy.

Insight: Salesforce helps you build deeper connections with customers in a complex world.